Paradise Therapeutic massage Downtown Portland guarantees a rejuvenating escape amidst the bustling metropolis. Expertise a haven of tranquility, expertly crafted massages, and a very distinctive consumer expertise. From the second you step inside, you will be enveloped in an environment designed to assuage and encourage. Uncover the proper mix of rest and rejuvenation tailor-made for the discerning downtown Portland resident.
This complete information delves into Paradise Therapeutic massage Downtown Portland, inspecting its choices, aggressive panorama, advertising and marketing methods, and future progress potential. We’ll discover every thing from the precise therapeutic massage sorts and pricing to the ambiance and site, offering a deep dive into the small print of this standard downtown vacation spot.
Overview of Paradise Therapeutic massage Downtown Portland
Paradise Therapeutic massage Downtown Portland provides a classy and splendid expertise for these in search of rest and rejuvenation. Its prime location and fame for high quality service contribute to its enchantment inside the aggressive Portland therapeutic massage market. The institution goals to offer a singular environment that blends tranquility with skilled experience.This therapeutic massage parlor differentiates itself by its curated atmosphere and expert practitioners.
It prioritizes buyer consolation and satisfaction, evidenced by its deal with customized service and a various vary of therapeutic massage methods. Understanding the goal demographic and tailoring companies accordingly is essential to success within the highly-saturated Portland spa business.
Key Options and Providers
Paradise Therapeutic massage’s choices lengthen past conventional massages. They doubtless incorporate a spread of companies to cater to numerous wants and preferences. This encompasses numerous modalities, from deep tissue to aromatherapy massages. The parlor’s complete strategy positions it to draw a broad spectrum of purchasers in search of rest, stress aid, and wellness enhancement.
Historical past and Background
Details about the precise historical past of Paradise Therapeutic massage Downtown Portland just isn’t available in public sources. Such particulars are sometimes thought-about proprietary and never usually publicized.
Ambiance and Environment
The ambiance of Paradise Therapeutic massage Downtown Portland is probably going designed to be serene and conducive to rest. This would possibly contain comfortable lighting, calming music, and comfy furnishings. The institution’s décor and environment contribute considerably to the general buyer expertise, doubtlessly influencing the perceived worth and high quality of the companies.
Therapeutic massage Varieties Supplied, Paradise Therapeutic massage Downtown Portland
The therapeutic massage sorts provided at Paradise Therapeutic massage doubtless embody quite a lot of modalities, catering to a spread of consumer wants. This might vary from conventional Swedish massages to extra specialised methods corresponding to deep tissue, sports activities therapeutic massage, and aromatherapy massages.
Goal Buyer Demographic
The goal demographic for Paradise Therapeutic massage Downtown Portland doubtless encompasses a spread of people in search of rest and wellness companies. This will likely embody professionals within the downtown space, people in search of stress aid, and people on the lookout for an expensive spa expertise. Potential purchasers might embody individuals from totally different professions, revenue ranges, and age teams.
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Pricing Construction
The pricing construction at Paradise Therapeutic massage Downtown Portland doubtless displays the companies provided and the institution’s market place. Pricing is usually primarily based on elements corresponding to therapeutic massage period, kind of therapeutic massage, and any extra companies included. An in depth breakdown of costs for various therapeutic massage sorts will be essential for potential purchasers to judge the worth proposition. A transparent and accessible pricing construction on the institution’s web site or by available supplies can entice potential prospects.
Competitor Evaluation

The downtown Portland therapeutic massage market is a aggressive panorama, with a number of established parlors vying for clientele. Understanding the strengths and weaknesses of rivals is essential for Paradise Therapeutic massage to place itself successfully and entice prospects. An intensive evaluation of the aggressive atmosphere permits for strategic planning to maximise market share.Analyzing rivals helps determine gaps available in the market and alternatives for Paradise Therapeutic massage to distinguish itself.
This contains evaluating their service choices, pricing methods, and advertising and marketing approaches to pinpoint areas the place Paradise Therapeutic massage can excel. In the end, understanding the aggressive panorama gives a transparent path for Paradise Therapeutic massage to determine a robust presence and obtain its enterprise goals.
Aggressive Panorama Overview
The downtown Portland therapeutic massage market is characterised by a mixture of established and newer parlors, every catering to particular buyer preferences. Direct rivals embody a number of well-known therapeutic massage institutions positioned inside a detailed proximity to Paradise Therapeutic massage. Their companies, pricing fashions, and customer support philosophies are key elements to research for market positioning.
Aggressive Strengths and Weaknesses
Understanding the strengths and weaknesses of rivals is significant for growing a profitable technique. Some rivals might supply a variety of therapeutic massage sorts, attracting a broad buyer base. Others might deal with specialised methods, like deep tissue or sports activities therapeutic massage, interesting to area of interest markets. Pricing methods range, with some rivals providing aggressive charges and others emphasizing premium companies.
The situation and accessibility of every parlor are essential elements.
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Distinctive Promoting Propositions (USPs)
Paradise Therapeutic massage should spotlight its distinctive promoting propositions (USPs) to face out available in the market. This might contain a selected deal with a singular kind of therapeutic massage, an unique or superior service bundle, or a devoted customer support strategy. Clear articulation of the USPs will assist in attracting prospects who worth the precise options Paradise Therapeutic massage gives.
Comparative Evaluation Desk
| Function | Paradise Therapeutic massage | Competitor 1 | Competitor 2 |
|---|---|---|---|
| Therapeutic massage Varieties | Swedish, Deep Tissue, Prenatal, Sizzling Stone, Sports activities | Swedish, Deep Tissue, Thai, Sizzling Stone | Deep Tissue, Set off Level, Cupping, Sports activities |
| Pricing | Aggressive, with various packages for various durations | Increased-end pricing, specializing in premium companies | Funds-friendly, emphasizing quantity reductions |
| Location | Downtown Portland, excessive foot visitors space | Downtown Portland, however with a much less seen location | Downtown Portland, with restricted accessibility |
Potential Market Share
Estimating Paradise Therapeutic massage’s potential market share requires cautious consideration of the general market dimension and the audience. The aggressive panorama, in addition to the distinctive choices of Paradise Therapeutic massage, performs a big function in predicting its share of the market. Analyzing historic information, present market traits, and projected progress can help in figuring out potential market share. Success will depend upon elements corresponding to efficient advertising and marketing, constant high-quality companies, and a robust buyer base.
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Consumer Expertise
Delivering a superior consumer expertise is paramount for the success of Paradise Therapeutic massage Downtown Portland. A seamless and fulfilling journey from reserving to aftercare fosters loyalty and constructive word-of-mouth referrals. This part Artikels the essential components of the consumer expertise, specializing in workers {qualifications}, suggestions mechanisms, potential ache factors, and retention methods.
Reserving Course of and Onboarding
The reserving course of needs to be intuitive and environment friendly, providing a number of choices for scheduling, together with on-line portals and telephone calls. Clear communication relating to therapeutic massage sorts, therapist availability, and pricing is important. Upon arrival, a welcoming environment and customized greeting improve the consumer expertise. Properly-defined procedures for preliminary consumption and session are very important for making certain consumer consolation and security.
Therapist {Qualifications} and Expertise
A talented and skilled therapeutic massage therapist workforce straight impacts consumer satisfaction. Detailed profiles of therapists, highlighting their {qualifications}, specializations, and expertise, are useful. Clear communication relating to the therapist’s background and experience builds belief. Common skilled improvement alternatives for therapists exhibit a dedication to excellence and talent enhancement.
Consumer Suggestions and Insights
A structured consumer suggestions system is essential for steady enchancment. A brief, simply accomplished survey after every session, capturing key areas corresponding to therapeutic massage high quality, therapist communication, and total satisfaction, is advisable. Common evaluation of suggestions information helps determine traits and areas needing consideration. This data-driven strategy permits the enterprise to proactively deal with consumer considerations and improve the general expertise.
Instance questions would possibly embody: “How would you charge the cleanliness of the ability?” or “How successfully did the therapist talk your wants?” or “Was the therapist attentive to your considerations?”
Potential Ache Factors within the Consumer Journey
Potential ache factors within the consumer journey needs to be recognized and addressed. Elements corresponding to wait occasions, scheduling difficulties, communication breakdowns, and inconsistencies in service high quality can negatively affect the consumer expertise. Proactive measures corresponding to environment friendly scheduling methods, clear communication protocols, and constant high quality management are important to mitigate these potential points. For instance, if wait occasions are persistently excessive, examine the scheduling course of or contemplate extra therapists.
Consumer Retention Methods
Constructing consumer loyalty is important for long-term success. Loyalty applications, particular provides, and unique reductions encourage repeat bookings. Personalised communication, corresponding to electronic mail newsletters or textual content message reminders, can nurture consumer relationships. Distinctive service, tailor-made to particular person wants, fosters a way of neighborhood and strengthens consumer bonds. Monitoring consumer preferences and tailoring companies accordingly can improve satisfaction and retention.
Examples might embody recommending particular therapeutic massage sorts primarily based on earlier periods or sending birthday messages.
Advertising and marketing Methods
Attracting purchasers to a luxurious therapeutic massage enterprise requires a multi-faceted strategy. A robust on-line presence, coupled with focused advertising and marketing campaigns and a dedication to consumer expertise, is essential for fulfillment. This part particulars efficient methods to attain this.Efficient advertising and marketing methods for attracting purchasers to a luxurious therapeutic massage enterprise contain a mix of on-line and offline ways. Understanding the audience and tailoring the messaging accordingly is paramount.
Leveraging digital advertising and marketing channels permits for exact focusing on and measurable outcomes, whereas sustaining a robust model id throughout all platforms is important.
On-line Advertising and marketing Channels
Constructing a sturdy on-line presence is significant for reaching potential purchasers. Leveraging quite a lot of digital advertising and marketing channels permits for better attain and engagement. Contemplate the next methods:
- Search Engine Optimization (): Optimizing the web site and content material for related s helps enhance natural search visibility. This will increase the probability of attracting potential purchasers trying to find therapeutic massage companies within the space. A complete technique, incorporating location-based s, is important. For instance, focusing on s like “therapeutic massage downtown Portland,” “luxurious therapeutic massage Portland,” or “{couples} therapeutic massage Portland” will improve visibility to these actively trying to find these companies.
- Pay-Per-Click on (PPC) Promoting: Focused PPC campaigns on platforms like Google Adverts can drive quick visitors to the web site. By bidding on related s, companies can seem on the high of search outcomes and entice purchasers actively in search of therapeutic massage companies.
- Social Media Advertising and marketing: Platforms like Instagram, Fb, and doubtlessly TikTok can be utilized to interact with potential purchasers. Sharing high-quality photographs and movies of the therapeutic massage expertise, consumer testimonials, and particular provides can entice and retain prospects. Constant posting and engagement with followers is essential.
- Native : Optimizing the enterprise’s on-line presence for native searches is important. This contains making certain correct enterprise listings on Google My Enterprise, Yelp, and different related platforms. Correct info, constructive critiques, and common posting on these platforms enhance native search rankings and consumer acquisition.
Sustaining a Optimistic On-line Presence
A constructive on-line presence is essential for attracting and retaining purchasers. This includes actively managing on-line critiques, responding promptly to inquiries, and persistently sustaining an expert picture.
- On-line Critiques Administration: Encourage purchasers to depart critiques on platforms like Google, Yelp, and Therapeutic massage Envy. Responding to critiques, each constructive and destructive, demonstrates a dedication to customer support. Addressing destructive suggestions constructively can flip a destructive expertise right into a constructive one, showcasing the enterprise’s dedication to buyer satisfaction.
- Immediate Buyer Service: Responding promptly to consumer inquiries, whether or not through electronic mail, telephone, or social media, is significant. This builds belief and fosters a way of professionalism. Efficient communication channels guarantee easy interactions and set up a constructive model picture.
- Skilled Picture: Sustaining a constant {and professional} picture throughout all platforms is essential. This contains utilizing high-quality photographs and movies, making certain web site design is user-friendly, and sustaining a constant model voice throughout all communication channels. Excessive-quality photographs and movies can showcase the ambiance of the spa and spotlight the companies provided.
Growing Model Consciousness
Methods to extend model consciousness are important for attaining long-term success. A robust model id, coupled with focused advertising and marketing campaigns, is essential for driving consumer acquisition and sustaining buyer loyalty.
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- Focused Promoting Campaigns: Promoting campaigns needs to be tailor-made to the precise wants and pursuits of the audience. This might embody promotions, reductions, or particular provides, designed to draw new purchasers whereas rewarding current ones. Utilizing focused promoting to showcase the spa’s distinctive promoting factors may help entice prospects excited by particular therapeutic massage sorts.
- Public Relations: Constructing relationships with native media shops can generate constructive publicity and lift model consciousness. Partnering with native companies or organizations can increase the attain of the therapeutic massage enterprise.
- Referral Packages: Implementing a referral program can encourage current purchasers to refer family and friends. Rewarding referrals can incentivize word-of-mouth advertising and marketing, a robust driver of consumer acquisition.
Location and Accessibility
Paradise Therapeutic massage Downtown Portland’s strategic location is essential for attracting purchasers and maximizing visibility. Its accessibility, together with proximity to transportation hubs and ease of navigation, straight impacts buyer comfort and finally, patronage. Understanding how Paradise Therapeutic massage’s location compares to rivals gives beneficial insights into market positioning and potential progress alternatives.
Location Description
Paradise Therapeutic massage Downtown Portland is located in a heavy-traffic space, making certain visibility from the road. This distinguished location capitalizes on the foot visitors attribute of the downtown core. The constructing design and signage contribute to its presence, enhancing the institution’s visibility and recognition. The realm’s demographics and enterprise focus additional contribute to the general enchantment and accessibility of the placement.
Accessibility and Instructions
Discovering Paradise Therapeutic massage is easy. Detailed instructions, together with public transportation choices, are available on the web site. Particular directions to navigate from close by transit stations or main roadways are offered, permitting purchasers to simply attain the therapeutic massage parlor. A map built-in into the web site, clearly marking the placement, facilitates simple navigation. A user-friendly interface ensures clear and concise instructions for patrons.
Parking Availability
Restricted avenue parking is offered within the quick neighborhood. Various parking choices, together with close by parking garages and public transportation entry, are highlighted on the web site and advertising and marketing supplies. Prospects can simply discover details about parking garages by a easy search, making all the course of handy. The web site clearly signifies the proximity of those parking services, minimizing buyer frustration.
Comparability to Opponents
| Function | Paradise Therapeutic massage | Competitor 1 | Competitor 2 |
|---|---|---|---|
| Proximity to Transportation | Wonderful; inside a brief stroll of a number of bus stops and a practice station. | Good; accessible by bus however requires an extended stroll. | Honest; restricted public transport choices, principally reliant on taxis. |
| Visibility from Road | Excessive; distinguished storefront with clear signage. | Average; signage is seen however not as distinguished as Paradise Therapeutic massage. | Low; tucked away in a much less seen location. |
| Parking Availability | Restricted avenue parking, easy accessibility to close by garages. | Restricted avenue parking, restricted close by parking garages. | Tough; minimal avenue parking, no close by garages. |
Significance of Accessibility
Accessibility performs a pivotal function in a enterprise’s success, particularly within the service sector. Handy location and easy accessibility to transportation choices straight correlate with elevated buyer foot visitors and finally, larger income potential. Optimistic consumer experiences stem from seamless accessibility and parking availability. Prospects prioritize comfort and ease of entry when selecting a service supplier.
Visible Illustration
Paradise Therapeutic massage Downtown Portland prioritizes a tranquil and welcoming environment, essential for a soothing and rejuvenating expertise. The visible design is rigorously curated to evoke a way of calm and class, aligning with the model’s dedication to premium service. This detailed overview will discover the precise aesthetic decisions and their affect on the general buyer expertise.
Inside Design
The inside design of Paradise Therapeutic massage Downtown Portland emphasizes a up to date aesthetic infused with pure components. Smooth, muted coloration palettes and strategically positioned lighting create a soothing ambiance. The area is thoughtfully designed to reduce distractions, permitting purchasers to totally immerse themselves within the therapeutic massage expertise. The format prioritizes privateness and luxury, creating a way of seclusion for every consumer.
Ambiance and Décor
The ambiance of Paradise Therapeutic massage is meticulously crafted to be calming and splendid. The décor blends pure components, like wooden accents and woven textures, with glossy, trendy strains. This creates a visually interesting distinction that’s each inviting and complicated. Pure mild is maximized to create a brighter and extra welcoming area. Mild, ambient music is used to additional improve the enjoyable environment.
Colours and Supplies
The colour palette leans in direction of comfortable, impartial tones, corresponding to heat beige, comfortable greys, and muted greens. These colours promote rest and a way of calm. Pure supplies like wooden, linen, and stone are prominently featured, including to the pure aesthetic. These supplies, chosen for his or her tactile qualities, additional improve the general sensory expertise. Using heat lighting accentuates the colours and textures, making a welcoming and welcoming atmosphere.
Aesthetic Decisions
Cautious consideration has been given to the association of furnishings, the position of art work, and the general circulation of the area. The format prioritizes consumer privateness and luxury, creating a way of seclusion for every particular person. Art work, if current, is rigorously chosen to enhance the general theme and never overwhelm the sense of calm.
Model Id Help
The visible components of Paradise Therapeutic massage Downtown Portland straight help the model id. The calm and complicated design aesthetic conveys a way of premium service and high-quality care. The cautious collection of colours, supplies, and décor creates a cohesive and memorable expertise for every consumer, reinforcing the model’s dedication to a soothing and rejuvenating environment. The visible components work collectively to create a robust first impression and reinforce the model’s picture as a premium therapeutic massage expertise.
Providers and Facilities

Paradise Therapeutic massage Downtown Portland provides a complete vary of companies designed to rejuvenate and revitalize purchasers. The main focus is on offering a high-quality expertise that goes past fundamental therapeutic massage remedy, incorporating holistic wellness ideas. This detailed breakdown of companies, packages, and facilities will assist potential purchasers perceive the depth and breadth of choices accessible.The standard of companies and merchandise at Paradise Therapeutic massage is paramount.
From the collection of aromatherapy oils to the expert arms of the therapeutic massage therapists, every component is rigorously curated to create a very distinctive expertise. The dedication to high quality extends to all the environment, making certain a soothing and therapeutic atmosphere for each consumer.
Therapeutic massage Varieties
Paradise Therapeutic massage provides quite a lot of therapeutic massage modalities, catering to totally different wants and preferences. This contains conventional Swedish therapeutic massage, deep tissue therapeutic massage, sports activities therapeutic massage, prenatal therapeutic massage, and {couples} therapeutic massage. Every therapeutic massage kind is tailor-made to handle particular considerations, using totally different strain and methods to attain optimum outcomes.
Spa Therapies
Past therapeutic massage, Paradise Therapeutic massage gives a spread of luxurious spa therapies to reinforce the general wellness expertise. These embody facials, physique wraps, aromatherapy therapies, and sizzling stone massages. The spa therapies are designed to advertise rest, enhance pores and skin well being, and supply a holistic strategy to well-being.
Facilities
Paradise Therapeutic massage gives a soothing and welcoming environment. The facilities embody a cushty ready space, a serene therapeutic massage room, and personal altering rooms. Extra facilities corresponding to natural tea, contemporary fruit, and a tranquil atmosphere contribute to the general expertise. This holistic strategy goals to create a haven of rest and rejuvenation for every customer.
Packages
Quite a lot of packages can be found to go well with numerous wants and budgets. These packages mix totally different therapeutic massage sorts, spa therapies, and add-ons. A “{Couples} Retreat” bundle, as an illustration, might embody a {couples} therapeutic massage, a facial therapy, and aromatherapy, providing an expensive expertise for 2. One other bundle, “The Deep Tissue De-stresser”, focuses on intense rest and deep muscle aid.
These packages supply customized experiences tailor-made to particular wants and preferences.
Particular Provides and Promotions
Paradise Therapeutic massage steadily provides particular promotions and reductions. These can embody introductory provides for brand spanking new purchasers, reductions for {couples}, or month-to-month specials on explicit therapies. Staying knowledgeable about these promotions can considerably improve the worth proposition for purchasers. Frequently checking the web site and social media channels will make sure that you don’t miss out on these alternatives.
For instance, a “New Consumer Particular” would possibly supply a 20% low cost on their first go to.
Future Development Alternatives
Paradise Therapeutic massage Downtown Portland, with its established presence, can capitalize on a spread of progress alternatives. These alternatives leverage current strengths whereas addressing potential market gaps and evolving client wants. Strategic planning, specializing in each inner enhancements and exterior enlargement, is essential for attaining sustainable and vital progress.
Enlargement into New Service Choices
The therapeutic massage remedy business is dynamic, with rising traits and evolving consumer preferences. Including specialised therapies, corresponding to {couples} massages, prenatal massages, or sports activities massages, can broaden the enchantment and entice a wider clientele. Contemplate incorporating aromatherapy or different complementary therapies to raise the consumer expertise. Moreover, the combination of revolutionary methods, corresponding to cupping or Gua Sha, can create a aggressive edge.
Exploring Strategic Partnerships
Collaboration with native companies, corresponding to gyms, yoga studios, or wellness facilities, can increase attain and generate new buyer visitors. Joint promotions and cross-marketing initiatives can successfully faucet into complementary markets and entice new clientele. A partnership with an area medical health insurance supplier might additional improve the accessibility of companies for a broader inhabitants.
Enhancing the Consumer Expertise Via Know-how
Leveraging expertise to reinforce the consumer expertise can considerably affect buyer satisfaction and loyalty. Implementing on-line reserving methods, providing cell cost choices, and integrating buyer suggestions instruments can streamline operations and enhance consumer engagement. Using social media platforms to showcase the therapeutic massage therapists’ experience and spotlight particular promotions may enhance model consciousness. Contemplate growing a loyalty program to reward repeat prospects and encourage ongoing engagement.
Investing in Worker Coaching and Improvement
Investing within the coaching and improvement of therapeutic massage therapists is paramount for offering high-quality companies. Providing persevering with training alternatives {and professional} improvement workshops can improve the abilities and data of the therapists, leading to improved consumer outcomes. Sustaining a constructive and supportive work atmosphere can be very important for employees retention and motivation.
Analyzing Market Traits and Adapting to Shifts
Market analysis needs to be an ongoing course of to grasp and adapt to altering traits within the wellness business. Figuring out rising traits, such because the rising demand for aware and holistic wellness practices, can inform the event of latest companies and merchandise. This can make sure that Paradise Therapeutic massage stays related and aggressive in a dynamic market.
Geographic Enlargement and Location Technique
Exploring new, strategically positioned areas within the metropolis or doubtlessly even close by suburbs might increase market attain and entice new purchasers. A complete evaluation of potential areas, contemplating elements like demographics, competitors, and accessibility, is essential for optimum success. Contemplate analyzing the demographics of potential areas and tailoring advertising and marketing methods to particular goal audiences in these areas.
Using Information Analytics for Development
Using information analytics to trace efficiency metrics and consumer suggestions can present beneficial insights for enchancment. Analyzing reserving patterns, consumer preferences, and repair utilization can inform selections on service choices and advertising and marketing methods. Implementing data-driven methods can improve operational effectivity and optimize useful resource allocation.
Ultimate Conclusion
Paradise Therapeutic massage Downtown Portland presents a compelling alternative to excel within the aggressive Portland therapeutic massage market. By understanding the goal demographic, refining the consumer expertise, and implementing efficient advertising and marketing methods, Paradise can obtain sustained success and solidify its place as a premier vacation spot for rest and well-being. The longer term appears promising for this city sanctuary, promising a continued journey of remarkable service and unparalleled consumer satisfaction.
FAQ Useful resource: Paradise Therapeutic massage Downtown Portland
What are the totally different therapeutic massage sorts provided at Paradise Therapeutic massage?
Paradise provides a various vary of massages, together with Swedish, deep tissue, aromatherapy, and sizzling stone. Additional particulars on particular methods and their advantages can be found on their web site and inside the therapeutic massage menus.
What are the working hours of Paradise Therapeutic massage?
Particular working hours can be found on the enterprise web site, social media pages, or by contacting Paradise Therapeutic massage straight. Their hours might range, so it’s best to verify with the enterprise.
Does Paradise Therapeutic massage supply any reductions or particular promotions?
Paradise Therapeutic massage might periodically supply particular promotions, corresponding to introductory reductions or bundle offers. Test their web site or social media for the most recent bulletins and provides.
How can I ebook an appointment at Paradise Therapeutic massage?
Reserving appointments will be accomplished on-line by their web site or through telephone. Particular directions and make contact with info will be discovered on their web site.